Through The Storm was born in 2021 during a long deployment overseas. My crew was struggling and so was I! We set out to create a brand to give service members a voice and at our first event we realized that we needed to expand to be a voice for ALL. We are a 1 for 1 company. You buy a hat or T-Shirt and we donate one to a service member or veteran in need. We are determined to end veteran and military suicide!!!

We are Athlete Driven and know that nothing comes easy in this world. You must earn you peace! There is no instant gratification, quick thrills, or entitlements here. Only the grounding idea that anything worth achieving takes sacrifice and hard work. 

We often get asked about the Frigate Bird. I made a decision in 2021 to use this bird as our main logo. I would often see this bird while in Key West preparing for Deployment to the Middle East, but I would only see 1-2 of them at a time. One day while on the beach with my wife before sea trials, I saw 200 hundred hovering in place above me. the following day we set sail to test our ship and crew, while Underway we were slammed by a storm for 3 days getting our ass's kicked! when I got back to land those birds were still fresh in my mind, so I googled it. Why did I see so many Frigate birds in one place? The answer was 2 fold. You only see them in large numbers over land for 2 reasons. 1) To breed. 2) They are taking shelter from a impending storm. These birds are weather predictors in a sense. If you see a lot of them there is storm coming. It just made sense to use this bird as my brand logo to represent a storm, paired with the fact they are an extremely resilient bird.

From DAY 1, we made the choice to grow slow, organic and with quality products. EVERY ELEMENT of our hats has been hand selected and of the best quality materials. Our customers constantly brag that these hats have outlasted their $80 performance hats. Our goal will always be to provide quality at an affordable price.

When you wear our hats and Ts, people will ask what is that? Through the Storm is on a Mission to end Veteran and Military Suicide and open conversations about Mental Health. Everyone is facing or has faced a storm and by being open to the conversation we are empowering others to boldly face theirs. If you are struggling, stay in the fight! Talk with someone, do not face your STORM alone. If you know someone struggling, encourage them to talk with someone.